In world of high business competition, the way you market your online business presence is key to online representation and visibility. Strong content marketing can guide potential customers towards your brand. Alternatively, weak content marketing can lead to your business suffering.
What is Content Marketing?
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to a well-defined target audience.
It creates: a tailored identity for your business, connects you to your customers directly, maintains a strong visible presence—all this adding value to your business. If you want to know how your company ranks against your competition, Searched Marketing can provide an assessment today!
A big part of Content marketing is Content Writing—the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Now, with Google at the forefront for online business marketing, websites are required to have quality SEO content so that it stands a chance against the millions of other voices trying to capture your audience’s attention. SEO is a set of practices designed to improve the appearance and positioning of websites in organic search results.
But Where do You Start?
SEO Content Marketing: strategic approach that focuses on dispersing, relevant SEO content throughout online platforms to gain consumer traffic.
SEO Content Writing: creating and optimizing dynamic web text that conveys your brand message so that consumers have a smooth web experience.
When you combine both SEO Content Marketing and SEO Content Writing, you invest in all-inclusive content solutions that drastically change your business. Only prioritizing one over the other can lead to backtracking. Without content marketing you lose rankings on ideal media platforms and search engine result page SERP visibility. Moreover, distributing irrelevant content writing could shift your business off-track, confusing consumers and dropping sales all together.
Why is it Important?
- Improved SEO Results
- Expand Online Authority
- Diversify Consumer Base
- Earn Everlasting Revenue
- Higher Conversion Rates
- Build Brand Recognition
Content Marketing Strategies
Marketers say sales, web traffic and social engagement are the most critical metrics for measuring the effectiveness of their content marketing strategy.
- SEO has the fourth largest return on investment (ROI)—with 88 percent of marketers saying it will increase their business investment.
- Blogs and short articles are the top two content types that business to consumer marketers used within the last year.
- 91 percent of businesses use video as marketing tool since 73 percent of consumers prefer to watch short-from videos to learn about services.
- Google Cloud found 82 percent of shoppers want a brand’s values to align with their own, and that 75 percent of shoppers will part ways with a brand over conflicting views.
- Social media is the number one channel to reach Gen Z consumer with over 50 percent of millennials trusting an influenced product.
Telling Your Story
Is The Best MArketing
Best Content Practices to Reach Your Audience
The majority of your audience is mobile. Searched Marketing can help you reach your search engine optimization best practices, including local SEO.
Email Marketing
A COST-EFFECTIVE WAY TO REACH YOUR CUSTOMERS AND BUILD LOYALTY
Looking for an affordable, regular way to reach loyal consumers? Email marketing is an effective solution which can enhance your relationship with existing customers, as well as attract new customers and subscribers. Even in 2023, Email marketing remains one of the top channels because of stability, control, and affordability. We will create dynamic, customized messages to get the results you want. We have numerous email marketing solutions that can help you generate immediate business. Whether it’s a monthly newsletter or a coupon special, we create email marketing that gets a response and delivers ROI. Direct mail isn’t dead. It ensures your product gets into current and potential customer’s hands without drawbacks. This traditional marketing service can include items that are a newsletter, flyer, magazine, coupons, survey, or various items.
Our marketing team has the experience to work with any vision that you might have. Let us bring our expertise to the table so we can reach people where they live.
Personal
Touch
Target
Audience
Campaign
Analytics
BLOGGING
CONTENT THAT SEARCH ENGINES LOVE TO CRAWL AND CONSUMERS LOVE TO READ
Blogs are one of the most underrated kinds of SEO content you can create. They provide content that connects potential or current consumers with your company. Fresh content writing is a collective of information and carefully cultivated keywords that are catered to search engines. Google crawl engines are constantly scanning your website looking for fresh updates. New content will not only help increase your search placement but will also give you an opportunity to utilize keywords most searched for. Keywords play an important role in SEO content writing because they are the most typed phrases into reach engines. Creating landing page copy full of keywords simultaneously pulls in interested customers while providing them with informational content.
Content Marketing Blogs offer unique advantages such as:
- Enhanced Website Traffic– Blog posts will live on your site, meaning that consumers must visit your page to read marketed content.
- Smooth, Simple Sharing– Blog post links can be shared to any platform far and wide, so your audience can quickly spread your content to return consumers and potential ones.
- Multimedia Advances– Blog posts can include more than just text—images, videos, infographics, are just another way to entice clicks.
Allow the seasoned copywriters and SEO experts at Searched Marketing take your blog content to the next level.
Content
Strategy
Building
Authority
Specific
Targeting
Traditional & Direct MAil
STUNNING DESIGNS THAT CAN BE SENT RIGHT TO YOUR CUSTOMER’S MAILBOX
Direct Mail is a traditional marketing strategy that ensures your product gets into current and potential customer’s hands. This can include items that are a newsletter, flyer, magazine, coupons, survey, or various other items. Our Marketing Team has the experience to work with any vision that you might have. Let us bring our expertise to the table and together we can reach people at their homes.
Personal
Touch
Circulation
Specific
Targeting
Video & Photography
GIVE YOUR COMPANY REPRESENTATION AND BRING YOUR PROJECTS TO LIFE
One of the most important aspects of business is giving your customers a visual piece that allows them to relate personally. Video content has become a valuable type of content because it is ranked as the top engaging form of consumable media. It also requires SEO to rank highly in search results. High-quality videos might look the part, but without proper keywords, and alt-text tags they will be unable to reach your audience. Photos are similar. It’s easy to just have pictures that are related to your company or services, but consumers want to see photos of who you are and what you do. This is one of the simplest ways to establish trust between you and your audience. Following Google guidelines for these media outlets can be difficult without proper training, so let Searched Marketing facilitate all image-based content. Here are a few tips for getting it right:
- Optimize Every Element– Each piece of a video or image, from the title to the filename, should incorporate the same keywords. If it all stays the same, then the media should be easier to crawl by Google-bots and index by interested customers. Captivating captions also provide a call to action that will draw in browsers.
- Hosting Platform– You can always publish a video on multiple channels, but sometimes it if more effective to focus down on one. From there you can perfect your craft and link it to other social media platforms. This will draw all the major traffic back to your original site and rank you higher on Google.
- Meta-Title & Alt-Text– You want to make sure your images are still indexable even though they lack words. If the graphic lives on your page, you can incorporate keywords into the description or via Alt-text.
At Searched Marketing we have a seasoned team of videographers and photographers that are willing to travel anywhere to capture the heart of your business.
Tailored
Identity
Customer
Connection
Visible
Presence