In today’s digital world, brands are constantly faced with the challenge of connecting and engaging with consumers while also competing and standing out amongst countless other brands. To differentiate themselves and bring awareness to their brand, companies deliver content as an effective way to reach consumers. As one of the most effective methods of marketing,
DIY is not a new concept to an entrepreneur. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver a terrible outcome. For starters, you
Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s
There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising,
This article will go over a few tips you can implement to help the local SEO (Search Engine Optimization) of your website. If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results,
Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than
In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for