DIY is not a new concept to an entrepreneur. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver a terrible outcome. For starters, you
Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s
What are some ways you can improve your SEO strategy? If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but
There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising,
Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird
Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than
Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for
SEO Basics or Search Engine Optimization Can Help Your Business Get Found Online. SEO is short for Search Engine Optimization; a method of optimizing onsite website code as well as creating unique content so that it can be found organically by search engines. Excellent SEO consists of both onsite optimization and offsite optimization and is