Some people get it when it comes to blogging. Some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. However, content is king in the world of Search Engine Optimization (SEO). Blogging helps continuously add new content, and keep your followers involved. Additionally, blogging allows us to build authority and target specific demographics. All while providing useful information in an interesting manner.
Here are the top three Benefits of blogging:
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Content Strategy:
We can only make so many updates to a website each month. Blogging is the perfect way to come up with keyword rich content that is fun, engaging, and informational. Utilizing a blog is a way that you can take dull information and make it interesting for someone to read. For example, when you think of Landscape Management you may be reminded of a chore that you hire a company to maintain for you. Not a website that you would seek out and visit regularly. However, with a blog, that company can post interesting tips and tricks or ways that you can go green. This may actually interest you. As a result, you check back on the companies site regularly. -
Building Authority:
Domain authority is important. It helps new pages of content (this includes blog posts) get indexed faster. This means your site will have a better chance of ranking better in search results. -
Specific Targeting:
Blogging target groups of people or products that are being searched. For example, a medical device company posts blogs targeting investors and doctors. However, they should be targeting potential patients instead. You can easily create blogs targeting potential patients with a “feel-good” story, or a blog that puts medical information in layman’s terms. This will essentially drive more traffic to your site, simply because you are publishing blogs that are correctly targeting your demographic.
Keeping up with current SEO trends is important. According to Forbes, almost 60% of businesses are already using some form of content marketing as part of their overall marketing strategy – blogging being the number one form of content. So for those non-blog believers, it may be time to change your mind. If you are interested in creating a blog for your business, Searched Marketing can help. Searched Marketing specializes in offering the most effective SEO and digital marketing strategies for our clients. Contact Us today to get started on blogging for your business!