As SEO specialists in Atlanta, we here at Searched Marketing spend a lot of time keeping up with changes in the search environment and keeping up to date on ways to rank higher in search engines. Every SEO specialist understands the importance of linkbuilding in terms of a comprehensive marketing campaign. But for everyone else,
I just uncovered some stats from a research poll, finding that 62% of internet users don’t realize the difference between paid and organic search results. I found this to be interesting since sites like Google clearly mark listings as “sponsored links,” but it’s clear that the majority of internet users aren’t yet aware. There are
With the introduction of Google Instant on September 8, 2010, one thing we have been concerned about is the effect it could have on Adwords advertising campaigns. Google Instant changes the way Google shows results and consequently, your AdWords ads. Google Instant “predicts” your search query before you finish typing. The predictions are refined as
When a company decides that they need a new website or wants more traffic to an existing website, a common request is “Do I need Search Engine Optimization (SEO).” How much does SEO cost? Well to be truthful it can cost as much as you want to budget for SEO. Searched Marketing has worked
Do you know what to tweet on twitter? How do you use it to market your brand? Use the commands listed below from your phone, or the web. Fun Stuff: friends, favorites, and stats codes! * @username + message directs a twitter at another person, and causes your twitter to save in their “replies” tab.
I wanted to share a story to show how online advertising works. We work with a company that has been referral only. Due to the economy they started advertising for the first time. Spending more on advertising to take over the market share. They immediately came to us and wanted to start on their search
Whether you are email marketing to promote your business or drafting a one-off email it is important to communicate effectively. Many people myself included use email regularly and forget how they can be misleading. Below are some tips for writing effective emails, that do not offend people. Email newsletter. Only send emails to people that
There are many items on the P&L report that a business owner reviews to try to cut cost. Typically the most costly is payroll, rent/mortgage, utilities, communications, and advertising. Owning a small business myself and having a business in which we build company brands we find that the trend is to cut items that aren’t