What are some ways you can improve your SEO strategy? If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but
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Integrated Marketing: A Comprehensive Approach
There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising,
Tips for Social Media Marketing for the Holidays
It’s that time of year again, and while it can often be hectic, the holidays are a great time to connect with your customers and clients. One great tool you can use to do this is social media. There are many different ways to add some holiday cheer to your social media pages, which will
Four Tips for Google-Friendly Search Engine Optimization (SEO)
Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird
How Has Search Engine Optimization Changed?
In the early days of search, Search Engine Optimization (SEO) meant that anyone could use low-quality, keyword-stuffed content and create many low-quality backlinks to their site and rank on the first page of the results for the keywords they were targeting. Companies could engage in all sorts of “black hat” tactics including hiring cheap writers
Google Announces a New Algorithm Update
Remember the Penguin and Panda updates that had the whole Search Engine Optimization (SEO) community buzzing? Well, Google has done it again, releasing a new search algorithm update, the Hummingbird. Google announced this update as a part of their 15th birthday celebration where they also made other announcements like an update to Google’s Knowledge Graph
Five Social Media Statistics That May Surprise You
With how important social media is for any business, here are five statistics you may not have realized: 1. American adults between the ages of 18-34 are reached by YouTube more than any cable network Simply putting up one video on YouTube may not give you access to the majority of American adults. However, the
Four Tips For Better Local Search Engine Optimization
This article will go over a few tips you can implement to help the local SEO (Search Engine Optimization) of your website. If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results,
50 Marketing Statistics You Need To Know
Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than
Update Your SEO Strategy To Increase Traffic To Your Website
In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for