Effective search engine optimization takes time and a focused strategy to perform. Many factors are in play when trying to successfully rank your business’s website for first page results. One of the most important of these ranking factors for 2022 is EAT SEO. EAT stands for expertise, authoritativeness, and trustworthiness, three of Google’s most influential
As the internet continues to expand, the vast selection of lead generation opportunities grows. It is important to understand the benefits and downfalls of Multi-Channel Marketing. There are so many arenas to sell your business online and targeting new audiences and users can come from a myriad of places. 2021 will be the year of
In an economy where everyone is online, customer reviews are key when it comes to growing a business. So important, that about 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. To understand the impact of reviews , Searched Marketing takes a deeper look at a few of the main
Lead generation. Online visibility. Domain authority. All concepts any business strives for. But how do you get there? And at the end of the day, what does lead generation hope to achieve? Many marketing companies offer empty promises of search engine visibility and lead generation. But more traffic doesn’t necessarily equal more business. In fact,
With some states choosing to open back up after the resulting shutdowns from COVID-19, a lot of businesses are unsure of what steps to take next. While it has been more important than ever to reach customers during the shutdown, how do you reach out now if you are looking at opening again? Marketing your
One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic. Companies that provide essential items or services have obviously seen an increase in sales. Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your