In an economy where everyone is online, customer reviews are key when it comes to growing a business. So important, that about 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. To understand the impact of reviews , Searched Marketing takes a deeper look at a few of the main
In 1968 Stanley Kubrick introduced us to the first virtual assistant with Hal 9000. That deep red glow, monotonic robotic voice, and AI brain that showed us a glimpse of what was to come. But it was all fiction, right? Fast-forward 50 years and we have arrived. Apple has Siri. Amazon created Alexa and Google
In creating a strong online presence for your business, there are important SEO mistakes to avoid. A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in
Have you ever searched for a specific business on Google and found a box on the right side of the page displaying all of its details and operation information? That box is the Google My Business listing, and it is a crucial part of your business’s success in the search optimization and ranking world. Google
In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book
Attract qualified leads using the latest cutting edge feature: Accelerated Mobile Pages (AMP) and landing pages You’ve heard the common search marketing speak about page load speeds, content is king, etc., but you may be looking for something else to give you an edge over your competition. A solution with a cutting-edge content delivery platform is
When it comes to blogging it seems that some people get it, and some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. But in our world of Search Engine Optimization (SEO), content is king, and the best way to continuously add
What are some ways you can improve your SEO strategy? If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but
Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird
In the early days of search, Search Engine Optimization (SEO) meant that anyone could use low-quality, keyword-stuffed content and create many low-quality backlinks to their site and rank on the first page of the results for the keywords they were targeting. Companies could engage in all sorts of “black hat” tactics including hiring cheap writers