Effective search engine optimization takes time and a focused strategy to perform. Many factors are in play when trying to successfully rank your business’s website for first page results. One of the most important of these ranking factors for 2022 is EAT SEO. EAT stands for expertise, authoritativeness, and trustworthiness, three of Google’s most influential
As a small business owner, there are many responsibilities to contend with on a daily basis. Overhead costs, employees, products, customers, and competition to name a few. But many small business owners forget that at the root of all business growth is marketing. In today’s world, online marketing is the fastest and most accessible way
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to a well-defined target audience. This gives you a tailored identity, connects your business to customers, maintains a visible presence, and adds value to your business. 2021 brings new trends that your business must consider to stay relevant. Searched Marketing discusses
With 2020 being a complete disaster of a year, 2021 is looking up. With that being said many things have changed in the ways we conduct business and market our company, content and/or products. Here Searched Marketing tackles a few of the digital marketing trends that you and your company need to keep in mind
As the internet continues to expand, the vast selection of lead generation opportunities grows. It is important to understand the benefits and downfalls of Multi-Channel Marketing. There are so many arenas to sell your business online and targeting new audiences and users can come from a myriad of places. 2021 will be the year of
In an economy where everyone is online, customer reviews are key when it comes to growing a business. So important, that about 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. To understand the impact of reviews , Searched Marketing takes a deeper look at a few of the main
Social media channels such as Facebook, Twitter, Instagram or LinkedIn are no longer just social networks; they’ve transformed into social marketing platforms in order to generate more traffic to your website and revenue from your products or service and ultimately a fan base that can recommend your business. With that being said, many companies and brands are
Lead generation. Online visibility. Domain authority. All concepts any business strives for. But how do you get there? And at the end of the day, what does lead generation hope to achieve? Many marketing companies offer empty promises of search engine visibility and lead generation. But more traffic doesn’t necessarily equal more business. In fact,
The majority of states have returned to mostly standard operations. Things are returning to normal. That means our vocabulary needs to return to normal. Words like “uncertainty” or “pandemic” are overused and negative. Continuously naming “COVID19” only continues to fuel it’s strength in making people feel isolated. The key players on the field of shifting
With how connected our society is today, it is no surprise that over 4.33 billion people across the globe have internet access. Furthermore, over 3.93 billion use an email program. Email remains one of the most effective ways for individuals to communicate with each other and this is no different for businesses communicating to customers