If you have a business, you want customers to find you. Simple as that. Today, as our world moves forward into the realm of technology, online marketing, and social media, customers need to be able to find your business online. That’s why, as map apps become a societal non-negotiable, it’s important to ensure your company has a profile on Google search engines like a Google Business Profile!
Google My Business (GMB), now known as Google Business Profile (GBP), keeps changing, and 2025 is no exception. If you’re running a business in Atlanta, staying on top of these updates is how you stay visible, attract new customers, and keep your online presence strong. Whether you’re managing a restaurant, medical practice, service company, or e-commerce store, these changes drastically impact how customers find and interact with you online.
Let’s dive into what’s new with Google Business Profile this year and what you should do to stay ahead of the rest!
What’s New With Google Business Profile In 2025?
1. AI-Powered Assistance for Business Listings
Google is making it easier than ever to optimize your business profile with AI-driven tools. These tools now offer real-time suggestions on how to improve your listing, including keyword recommendations, better descriptions, and even AI-generated responses to customer inquiries.
What This Means For You:
- You’ll get personalized, AI-powered tips to improve your visibility.
- Automated responses to customer reviews and messages will save you time.
- AI can now update your business hours, services, and promotions automatically to keep things accurate.
2. Stronger Review & Reputation Management Tools
Google is cracking down on fake reviews with more advanced detection systems. Businesses now have access to a smoother process for disputing and removing fraudulent reviews.
These reviews can also appear in your Google Ads as seller ratings or review extensions, and when done correctly, they can help build trust, boost click-through rates, and make your ads more competitive.
Why This Matters:
- Fewer fake reviews mean a more trustworthy reputation for businesses.
- You’ll have an easier way to flag and challenge unfair or fake reviews.
- New reputation management tools help you stay on top of customer feedback.
3. Local Service Ads Now Integrated With Google Business Profile
Service-based businesses can now run highly targeted Local Service Ads (LSAs) directly from their Google Business Profile. This is a game-changer if you’re in industries like home repair, healthcare, or law.
How This Helps You:
- Your business can appear at the top of search results for relevant local services.
- Performance tracking tools will help you understand how your ads are doing.
- A seamless experience between organic search visibility and paid ads.
4. Improved Messaging & Chat Features
Google’s business messaging just got a significant upgrade! AI-powered chatbots, automated FAQs, and live chat features help businesses respond faster to customer inquiries.
The Benefits For Your Business:
- Faster responses mean happier customers and better conversions.
- AI chatbots can handle common questions, saving you time.
- Integration with CRM systems makes customer management more effortless.
5. Advanced Analytics For Local Search Performance
Google has rolled out more in-depth insights, including keyword rankings, customer interactions, and competitor comparisons. Now, businesses can track precisely how they’re performing in local searches.
Why You’ll Love This:
- You’ll have access to deeper insights to refine your marketing strategies.
- Real-time data helps you make quick adjustments to stay competitive.
- Competitor comparisons allow you to see how you stack up.
6. Bigger Emphasis on Video Content
Video is taking center stage in Google Business Profiles. Google is now prioritizing businesses that upload engaging video content, such as customer testimonials, behind-the-scenes clips, and product showcases.
Why This Matters:
- Video content boosts engagement and visibility.
- Customers can get a better feel for your brand and offerings.
- Google now highlights profiles that use videos, helping you stand out.
Optimizing Your Google Business Profile In 2025
Now that you know what’s new, here are some tips to help you keep your GBP in top shape from the team at Searched Marketing:
Keep Your Information Fresh
Make sure your business hours, contact details, and services are always up to date. Google rewards businesses that stay active, plus it builds more reliability and trust from your customers.
Use AI Features to Your Advantage
Consider using Google’s AI to help streamline your engagement with content suggestions, review responses, and automated FAQs. However, remember that you know your audience best! Relatable and creative content always performs better.
Invest In Local Service Ads
LSAs can be a powerful way to attract high-intent customers if you offer local services in your area. Google ads can be an investment, but it’s just another way to stay ahead of the curve!
Engage With Customers Regularly
Respond to reviews, messages, and questions as quickly as possible to build trust and improve your profile’s performance. Customers want to know there is a person behind the screen. By creating a connection, you’ll make an easy avenue for business.
Upload More Video Content To Your Google Business Profile
Post high-quality videos showcasing your business, services, and customer testimonials to stay competitive. Today, with the rise in popularity of short-form videos, company footage can be used to your advantage.
Monitor Your Performance & Adjust
Use GBP’s improved analytics to track performance, spot trends, and adjust your marketing efforts accordingly. It might not be Google Analytics, but GBP actually provides a timeline of activity that you can easily view and use to navigate your growth!
Need Help With Google Business Profile? Call Us Today!
At Searched Marketing, we know that keeping up with Google’s changes can feel overwhelming. That’s where we come in! Our team of experts stays ahead of every update to make sure your business remains visible, competitive, and optimized. Here’s why Atlanta businesses trust us:
- Expert GBP Management: We take care of everything—from profile setup to regular updates and content optimization.
- Reputation & Review Management: We help you build and maintain a strong online reputation by effectively managing customer feedback.
- Local SEO Strategies: Our custom local SEO plans boost your rankings and bring in more traffic.
Don’t let outdated strategies hold your business back. Partner with Searched Marketing today and dominate Atlanta’s local search in 2025!