SEO or search engine optimization is already a confounding and arduous process. So breaking SEO down to a local level can, even more, complicate things and oftentimes, leave online businesses scratching their heads in search of more visibility. Searched Marketing is a Local SEO agency that produces real visibility and tangible leads. So what exactly is Local SEO? And how can it be obtained? Speaking specifically about service companies, Local SEO is one of the driving forces behind higher rankings, quality leads, and robust conversions. Let us dive in a bit deeper.
Local SEO For Service Companies
Service companies generally operate in a specific region or neighborhood and are searching for an audience in that geographic subset to target and obtain as customers. Local SEO is the practice of optimizing the service company’s online business from their website to all other channels, to attract potential customers with organic search results.
#1 Google My Business
Started as an online business directory, GMB has become the beacon of service company listings for users searching for a solution to a problem. With millions upon millions of smartphone users equipped with the Google Maps app on their devices, having your business listing on GMB is a must. And it goes further than that. Service companies must have a robust, optimized listing that shows Google that their service is suited for the user’s search.
#2 Yelp
Like GMB, Yelp is a massively popular user platform that offers service companies a detailed business listing with photos, offers, accreditations, and reviews. Yelp business listings are very prevalent on the first page of search and having your Yelp service page updated and informative will help drive those rankings up.
#3 Social Channels
Facebook, Twitter, Instagram, and LinkedIn all over business accounts for service companies looking to use social media as a tool for lead generation. Just like Yelp and GMB, your social channels must have the proper business information, services, locations, and links to better serve potential customers looking to book a service with you.
#4 Website
Your service company’s website houses all of the important information for users searching in your vertical. Not only does it contain contact number, forms, and address locations, but it also is the point of contact for blogs and content that demonstrate your domain authority surrounding the service or services you offer. Without a well designed, well developed, mobile friendly website, your online presense will suffer.
Local SEO Marketing Agency In Atlanta, GA
Searched Marketing is Atlanta’s leader in Local SEO and search engine optimization. Our experienced team of SEO marketers will help set a clear and detailed path for success with your online service company and target the user base you are searching for.
Integrated philosophy is at our core. We know what maximizes your brand performance and we pride ourselves on the vast level of knowledge and expertise we have developed over the years. We help companies manage and optimize internet marketing campaigns that attract, engage, convert, and retain your customers. Contact us online or call 404-835-7876 today to get started!